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Read more about the article Clothing sensory research in China

Clothing sensory research in China

  • Post author:Stephane Badel
  • Post published:April 6, 2021
  • Post category:clothing sensory research/sensory research China
  • Post comments:0 Comments

Sensory marketing research is the study of customers’ perception of product through touch, smell, hearing, taste and sight. When shopping for clothes, Chinese consumers are increasingly looking for a pleasant…

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