Auditory sensory research in China: how sounds influence the willingness to buy a product

Sensory marketing (neuromarketing) is a methodological marketing approach that includes studies of consumer behavior using neuroscience tools. Sensory marketing research in China studies consumer behavior (emotional responses) based on the…

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How Daxens performs cosmetic sensory market research in China

What is sensory research? Sensory research is a method used to measure, analyze and interpret responses to characteristics of products through the organs of sight, smell, taste, touch and hearing.…

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