Eye-tracking marketing research in China
What is eye-tracking research? Eye-tracking is a technology that tracks and records the movement of a participant's gaze. With the help of eye-tracking research in China, interested party can observe…
Olfactory sensory research in China
Olfactory sensory research in China as a part of sensory marketing The beauty of sensory marketing is that the customer's senses are managed without direct pressure on them. The buyer…
Why perform food product testing in China?
Food product testing in China is a research method to test food and beverages not only by taste but also with the sensory perception of sight, smell, and texture. Food…
Auditory sensory research in China: how sounds influence the willingness to buy a product
Sensory marketing (neuromarketing) is a methodological marketing approach that includes studies of consumer behavior using neuroscience tools. Sensory marketing research in China studies consumer behavior (emotional responses) based on the…
How Daxens performs cosmetic sensory market research in China
What is sensory research? Sensory research is a method used to measure, analyze and interpret responses to characteristics of products through the organs of sight, smell, taste, touch and hearing.…
Why sensory market research is important on the Chinese market
Nowadays, the market has become much more competitive than before, especially for consumer goods. With all the information and advertisements around them, consumers are more easily distracted. In order to…