Clothing sensory research in China
Sensory marketing research is the study of customers’ perception of product through touch, smell, hearing, taste and sight. When shopping for clothes, Chinese consumers are increasingly looking for a pleasant…
How Daxens performs cosmetic sensory market research in China
What is sensory research? Sensory research is a method used to measure, analyze and interpret responses to characteristics of products through the organs of sight, smell, taste, touch and hearing.…
Why sensory market research is important on the Chinese market
Nowadays, the market has become much more competitive than before, especially for consumer goods. With all the information and advertisements around them, consumers are more easily distracted. In order to…