Eye-tracking marketing research in China
What is eye-tracking research? Eye-tracking is a technology that tracks and records the movement of a participant's gaze. With the help of eye-tracking research in China, interested party can observe…
Auditory sensory research in China: how sounds influence the willingness to buy a product
Sensory marketing (neuromarketing) is a methodological marketing approach that includes studies of consumer behavior using neuroscience tools. Sensory marketing research in China studies consumer behavior (emotional responses) based on the…